COVE & Stone, pool design-build website concept study
01 · The brief
The problem to solve
Pool builders sell photo galleries. Cove & Stone sells the drawing.
Every pool builder's website is the same album: turquoise water, drone shots, a quote form. But a design-build studio doesn't sell water. It sells the thinking that happens before the excavator arrives. We set ourselves the brief: make the website feel like sitting across the table from the designer, drawings spread out, decisions being made properly.
02 · The idea
The construction set
The site is drawn like a set of construction documents. A pinned cross-section builds itself as you scroll, shell to plumbing to coping to water line, the way a project actually goes into the ground. Sheet numbers, title blocks, and hairline rules replace the usual cards and carousels; photography appears the way a rendering appears in a drawing set: as the payoff, not the wallpaper.
The effect is a quiet credibility play. A homeowner about to spend six figures doesn't need another gallery. They need evidence of process. The one-pager unfolds the way the project will, which makes the studio feel exact before anyone has signed anything.
The build keeps the drawing metaphor honest: crisp line-work SVGs, scroll choreography that respects reduced-motion preferences, and a page that stays fast despite the theatrics.
03 · The study
Scope & record
Next in the archive: ORA Pilates, or the full archive.
04 · Contact
The next case study
Your business, presented properly.
Cove & Stone is a concept, but the method is the one we run for paying clients: strategy first, then a site that proves the process. Twenty minutes, no pitch deck: tell us where the business is going, and we'll tell you if we can get you there.
contact@getempiredesigns.com / (315) 542-8942