EVERGREEN Property Care, lawn care website case study
01 · The brief
The problem to solve
Lawn companies sell by the truck. Evergreen sells the finished yard.
Evergreen Property Care mows, landscapes, and plows for homeowners across Utica and Rome, New York. Before this site, its presence was a phone number and word of mouth. The brief: a site a homeowner can trust in ten seconds on a phone, get a real quote from without a call, and that loads fast enough on a rural cell signal to be worth the tap.
02 · The idea
Parchment, moss, one clay accent
The site sits on a warm parchment ground with ink-moss type and a single clay accent, set in Fraunces and Work Sans, so it feels like a well-kept yard instead of a fleet of trucks. Evergreen's own footage runs as a full-bleed hero on desktop; phones get a still and skip the download entirely.
Quoting is the conversion, so the instant-quote tool lives on the page and loads on first interaction, never blocking the first paint. Services are laid out as cards a homeowner can scan, with a dedicated snow plowing entry for the season that pays for the winter.
Underneath: self-hosted fonts, responsive image sets in AVIF and WebP, a hero video re-encoded to a fraction of its original weight, LocalBusiness structured data, privacy and terms pages with a decline-capable cookie notice, and a strict Content Security Policy with HSTS. Invisible, and expensive to skip.
03 · The engagement
Scope & record
The result · measured August 2026, throttled mobile, median of five runs
Back to the start: Suncoast Ceramics, or the full archive.
04 · Contact
The next case study
Your business, presented properly.
Evergreen needed a site a homeowner trusts on a phone in ten seconds. Most local businesses need exactly that. Twenty minutes, no pitch deck: tell us where the business is going, and we'll tell you if we can get you there.
contact@getempiredesigns.com / (315) 542-8942